From a value proposition standpoint, the code structure / architecture must be well thought and designed in order to enable company growth. A good software architect understands business goals and objectives, and at the same time, is able to manage multiple stakeholders involved in the project, product and/or company.
Achieving product market-fit is crucial for any company of any size and one key indicator of achieving PMF is retention. Let’s say you launched a new feature that is set to revolutionize the industry, you’ve hyped the market and on launch day, you have a system crash caused by overload. This is a very simple example of what could happen when too much technical debt is assumed without a good plan to ‘pay off the debt’.